How to Set and Display Different Prices for Product Variations in WooCommerce

Depending on the product attribute selected, WooCommerce may require more than one product variation price when selling variations.

In a standard WooCommerce store, you’ll need to configure each variation of a product separately if you want to offer options at different price points. 

It doesn’t have to be this complicated. With a variation plugin, you can create complex pricing structures for variable products in no time, and in this article, we’re going to show you how.

By the end of this article, you’ll know exactly how to set a product variations price in WooCommerce. The best part? You’ll be able to do it quickly with a WooCommerce plugin.

Why you might want to set different product variation prices in WooCommerce

Let’s say you’re selling a pair of shoes that are available in two different materials (leather and leather). Both materials aren’t created equally so you want to add a little extra cost to one option. 

Instead of adding each pair of shoes as a separate product in your WooCommerce store, you’d add additional fees to each attribute (in this case, an additional $10 to leather). So depending on which one a customer selected, their end price would be updated to reflect their choice.

This could work for any attribute you wanted to add additional fees too, allowing you to set up a customized pricing structure quickly and intuitively. 

This can only be done with a plugin, however, and the one we recommend is WooCommerce Attribute Swatches. This plugin makes it a lot easier to customize fees for your products.

Now it’s possible to create complex pricing structures for variable products by increasing or decreasing the price based on the chosen product options.

How WooCommerce Attribute Swatches works

WooCommerce Attribute Swatches isn’t just a WooCommerce product variations pricing plugin. 

As the name suggests, Attribute Swatches also allow you to update your product attributes to display in a much more intuitive and user-friendly way. Including:

• Color and image swatches
• Radio buttons
• Upgraded text swatches

All of these are displayed on individual product pages and can also be used on category pages and product filters. 

Essentially, Attribute Swatches allows you to improve how your product attributes look and function, as well as add the bonus ability to set different prices for product variations.

So let’s take a look at the latter and set up product variation prices for your WooCommerce store.

How to set product variation prices in WooCommerce

In this example, we’ll be adding an extra fee to a picture frame glass quality. 

To set specific prices for product attributes, take the following steps:

1. Go to WordPress  > Products in your WordPress dashboard/admin area.
2. Find the variable product you want to edit, and click Edit.
3. Scroll down to the Attributes tab in the Product Data section.

4. Expand the attribute you’d like to add fees to.

5. Scroll to the Fees section and enter the additional fee you want to charge in the Fee section.

6. Click Save attributes.
7. Then click Update (at the top right-hand side of the page) to update your product.

Now when viewing the product in the front end of your store, these attribute values will have additional fees.

Setting your WooCommerce product variations price

Managing different prices for your product variations can be straightforward if you have the right tools on hand to help you customize and manage them efficiently. WooCommerce Attribute Swatches helps you do just that.

Displaying Variable Pricing

Displaying variable pricing on your WordPress WooCommerce site is essential for creating a user-friendly shopping experience. It allows customers to easily compare prices and select the options that fit their budget without having to manually search for product variations.

WooCommerce Variation Prices allow you to have greater control over how your pricing structure is presented to the end user.

This plugin provides an extensive range of features to help you control how, when and where your pricing structure is displayed.

Some of those features include but are not limited to:

A price range separator

Replace the dash between the low-high variation prices with anything you like – e.g. “$50 to $100” or “$50 / $100”.

List all variation prices

Customers hate having to select a variation before they can see the price. List all variation prices immediately.

Hide variable product price

Want to hide the variation price range completely? You can quickly and easily hide product prices until a variation is selected.

WooCommerce Variation Prices controls how the prices of your variable products are displayed. It doesn’t change the price which your customers are charged.

In Conclusion

Variable pricing helps stores remain competitive, capture customers, reduce inventory surplus and increase revenue. Displaying variable pricing attracts customers with discounts or promotions and allows them to compare prices to other retailers.